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A CRM that works the way your business does.

Off-the-shelf CRMs make you work their way: fields you don't need, licences for features you never touch, and workarounds held together with spreadsheets. We build CRMs around your actual process, in Laravel, owned by you.

No per-seat licence fees, ever You own the code and the data Built in the UK on Laravel and AWS

The problem

You've outgrown the spreadsheet, but the big CRMs don't fit either

Salesforce and HubSpot are built for everyone, which means they’re built for no one in particular. Teams end up paying per seat for software they fight with, then bolting on spreadsheets for everything it can’t do.

A custom CRM flips that. It models your pipeline, your terminology, your quoting rules and your reporting, and it connects natively to the systems you already run.

It usually costs less than three years of licences, and at the end you own an asset instead of renting one.

1

Off-the-shelf CRM

Per-seat fees forever, your process bent to fit the tool, and a plugin marketplace where the answer is always "almost".

2

Spreadsheets and goodwill

Free until it isn't: no audit trail, no automation, and one deleted tab away from disaster.

3

A CRM built around you

Your pipeline, your rules, your integrations. One system the whole team actually uses, owned by you.

What we build

Everything a CRM should do for you, nothing it shouldn't

Pipeline and sales

Deals, stages, tasks and follow-ups modelled on how your team actually sells, not a generic funnel.

Workflow automation

Quotes generated, jobs scheduled, reminders sent and records updated automatically as work moves along.

Native integrations

Xero, email, calendars, phone systems, your website: data flows between them without re-keying.

Reporting you'll trust

Live dashboards for pipeline, revenue and team performance, cut exactly the way you run the business.

Permissions and audit

Role-based access, full change history and UK-hosted data, ready for the day compliance comes asking.

Migration handled

We move your existing records in from spreadsheets or an old CRM, cleaned and deduplicated on the way.

Built with Laravel Livewire Vue.js Postgres AWS

How we deliver

From process map to working platform

01

Discovery sprint

Two weeks of workshops, prototyping and planning. You get a clickable prototype and a fixed quote.

02

Design and definition

Screens, data model and integrations specified so there are no surprises mid-build.

03

Build in sprints

Working software every fortnight, with your feedback steering each sprint. UAT before anything ships.

04

Launch and evolve

Staged rollout, team training and data migration, then continuous improvement on a care plan.

Book a discovery call

Engagements

Three ways to start

Custom software is priced by scope, not seats. These are honest starting points; the discovery sprint gives you a fixed quote before you commit to a build.

Start here

Discovery Sprint

Two weeks to map your process and de-risk the build.

£4,950 fixed
  • Workshops to map your workflow and pain points
  • Data audit of your current systems
  • Clickable prototype of the core screens
  • Technical architecture and integration plan
  • Fixed-price quote for the full build
Start with discovery

Core Build

Your CRM, live and in use within a few months.

From £24,500 project
  • Everything scoped in discovery, delivered in sprints
  • Contacts, pipeline and workflow automation
  • Migration of your existing data
  • Integrations with your key systems
  • Team training and staged rollout
  • Two months of post-launch support included
Discuss a core build

Platform Partnership

For CRMs at the heart of a growing operation.

PoA bespoke
  • Multi-team, multi-region platforms
  • Customer portals and mobile apps
  • Advanced reporting and forecasting
  • Dedicated team with ongoing roadmap
  • SLAs and priority support
Talk to us

Once live, hosting and ongoing care are covered by our monthly care plans, so the CRM keeps improving after launch.

FAQ

Fair questions

Straight answers to the things people sensibly ask before commissioning custom software.

For many businesses you should, and we will say so on the discovery call if that is the honest answer. Custom makes sense when your process is your competitive advantage, when licence costs are mounting across a growing team, or when you are running critical work through spreadsheets because the off-the-shelf tools cannot model it.

The discovery sprint takes two weeks. A typical core build goes live in 3 to 4 months, delivered in fortnightly sprints you can see and steer. You use working software early rather than waiting for a big reveal.

You do, outright. The code lives in a repository you control, the data sits in your own database, and there are no per-seat licences. If we ever part ways, everything is yours to take.

Yes. Spreadsheets, HubSpot, Salesforce, legacy databases: migration is scoped in discovery and rehearsed on a staging environment before go-live, so nothing is lost and nothing surprises you.

Two months of support are included in every build. After that, most clients move to one of our monthly care plans, which cover hosting, monitoring, updates and a developer-time allowance for continuous improvements.

Contact

Book a discovery call

Thirty minutes, no obligation. Tell us how your team works today and where it hurts, and we’ll tell you honestly whether a custom CRM is the right answer, and roughly what it would cost.Call us on 0113 873 1039 or email [email protected]. Our office hours are Monday to Friday, 9:00–17:00 (UTC).

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